People counting solutions: Retail analytics

Capture your customers’ journey with the most advanced analytics system for commercial establishments

To retain your customers and achieve a high conversion rate in your establishment or store, it is necessary to offer agility when making the purchase. To achieve this, it is necessary to reduce the waiting time it will take for the customer to get to the cash register to make their payment, and take the product they want.

The concept of analytics systems for retail covers this, and a wide variety of solutions that allow you to count, track and analyze the flow of customers that walk through your store on a daily basis. This type of information is critical to determining how to run your business effectively and efficiently, providing better service, and reinforcing your sales strategy to increase revenue. All this through an analytics tool and a high-precision integrated camera system that provides very specific data about the number of customers and their behavior in the establishment.

A camera – Heatmap – programmed with a unique algorithm and a fish lens to obtain 360 coverage, is responsible for mapping the traffic in every corner of our store. Complemented by the camera that will be responsible for counting each customer who enters our store, and those who do not enter as well. Likewise, we must exclude the staff so that they do not mix with the clientele and thus have even more precise data on their traffic, which is why a device is also used that is given to the employees to exclude them from the count.

This data eventually converges into tables and graphs that help us measure the performance of our store. Some of these indicators are:

• Conversion rate
• Sales
• Customer duration in the store
• Traffic
• Transactions
• Incoming Vs. outgoing customers

Finally, it is worth mentioning that the system is integrated into the point of sale, that is, there is communication between the software used by the store to account and sell, with the analytics system platform. This allows us to extract information that is very useful for marketing and accounting departments when developing strategies and making decisions.